You Own The Experience Podcast -Why recruiters need to think of themselves as smarketers post-COVID, with Darren Westall

Published: Feb. 9, 2021, 10 p.m.

b"On this episode of the You Own The Experience podcast, Robert Mann is joined by Darren Westall, CEO, and founder of UK-based Paiger, an award-winning staffing marketing tool.\\nMann and Westall discuss the need for both staffing CEOs and recruiters to up their marketing game. They talk about how COVID has served to separate the wheat from the chaff, and how the staffing firms that have managed to realize true success in the last 12 months have checked specific marketing boxes.\\nThe duo also chat about:\\nThe technologies that grant recruiters incredible marketing power\\nThe indignity of the phrase \\u2018marketing girl\\u2019 (and how Paiger is reclaiming it for charity)\\nThe construction of a sturdy soapbox\\nCheck out the episode to learn more.\\xa0\\nDuring this week's \\u201cAsk Lauren\\u201d segment of the podcast, Robert Mann and Lauren Jones, Consultant & Advisor to the Staffing & Recruiting Industry and HR Tech Super Nerd, answer fiery questions from listeners like you about the staffing industry. You can submit your questions via email to Rob@greatrecruiters.com.\\nThis episode is brought to you by Asurint."