Recent MailChimp Changes with Peter Akkies
b'Mailchimp is the most popular email marketing platform for yoga teachers. In this week\\u2019s episode, email marketing expert Peter Akkies joins Mado to talk about how Mailchimp\\u2019s recent changes to their platform will impact yoga teachers specifically.\\xa0 Episode highlights: Overview of email marketing, how it has changed, and what is currently trending and effective.\\xa0 How yoga teachers can utilize email marketing to grow their classes.\\xa0\\xa0 What the recent changes to Mailchimp\\u2019s services mean for yoga teachers.\\xa0 Ideas for partnering with yoga studios in your marketing efforts.\\xa0\\xa0 Email marketing tips for the less tech-savvy yoga teachers.\\xa0 The long term thinking needed for building your yoga business and how it applies to email marketing\\xa0 Alternatives to email marketing and why you might choose not to use email in your marketing efforts Tune in for next week\\u2019s episode for information on switching to another email provider if you\\u2019ve outgrown Mailchimp.\\xa0 Links and Resources\\xa0 Episode 16 \\u201cEmail Newsletters Are Dead, Long Live Email Marketing.\\u201d Email Marketing for Yoga Teachers Course with Peter Akkies\\xa0 Book: The Willpower Instinct by Kelly McGonigal\\xa0 Join the Yoga Teacher Resource Facebook Group\\xa0 Get on the Yoga Teacher Resource Email List'