Lily Kanter of Serena & Lily, returns to retail with a company that fuels the shop-for-good movement while feeding her passion for great design.
b'The co-founder of the home decor brand Serena & Lily just launched a new e-retailer that combines shopping with philanthropy. Boon Supply let\'s you buy stylish everyday essentials while giving half the cost to a charity of your choice. Lily Kanter talks with Yahoo Finance\'s Alexis Christoforous about her journey to being a successful entrepreneur, what it takes to make it in retail today, and why online is not the death of brick-and-mortar stores.
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