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Starting your own business is never an easy task and takes a lot of your efforts. While many start-up owners include marketing strategies in their business plan, many still believe in taking that step a little later. Although, pretty much every company develops its marketing strategies at some point in their tenure, earlier the better.

Start-ups don\\u2019t succeed just based on the great idea, team or funding that they have. They need to get their sales going, reach out to more customers, build a market appeal for their business and need to invest in good marketing strategies along with personnel. A digital marketing strategy for startups is a different ball-game altogether. You can\\u2019t apply the same science that you use for established companies here.