The Strategy Behind Temus Rapid Rise
If you caught the Super Bowl over the weekend, chances are you saw at least one ad for Temu. Since the China-backed company launched in the U.S. in September 2022, it\u2019s been pouring money into marketing\u2014Temu was the fifth-largest digital advertising spender in the final three months of 2023. It\u2019s trying to become the go-to place for Americans to buy cheap goods online. But can it overcome its more established rivals? WSJ reporter Shen Lu tells host Alex Ossola about Temu\u2019s marketing strategy, and whether it\u2019s paying off.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices