Testing your story before writing a single word | Interview with Carolina Rayo of LATAM Airlines
The largest airline company in South America has a unique approach when it comes to UX writing. They\u2019re user-centered and everything about their digital experience is content-driven.\n\nIn our latest episode, Carolina Rayo, a senior UX writer from LATAM, shares valuable wisdom and insights about:\n\nPutting your ego aside and staying humble\nTesting stories before designing anything\nHow to absorb content like a sponge and learn as you go\nHow not to be an a**hole to your users \n\nEnjoy this one!