Testing your story before writing a single word | Interview with Carolina Rayo of LATAM Airlines
b'The largest airline company in South America has a unique approach when it comes to UX writing. They\\u2019re user-centered and everything about their digital experience is content-driven.\\n\\nIn our latest episode, Carolina Rayo, a senior UX writer from LATAM, shares valuable wisdom and insights about:\\n\\nPutting your ego aside and staying humble\\nTesting stories before designing anything\\nHow to absorb content like a sponge and learn as you go\\nHow not to be an a**hole to your users \\n\\nEnjoy this one!'