Inclusive writing for Africa's largest banking app | Interview with award-winning marketing professional Dave Glazier
b"Dave Glazier is the UX writing lead at Nedbank, one of Africa's largest banks. Recently, I spoke to him about writing microcopy for a large and diverse emerging-market audience. In this episode, we cover:\\n\\n-Creating a content style guide and working with designers\\n-Why and how you should listen to your customers\\n-Crafting the voice and tone for a banking experience\\n-Inclusive writing and writing for 12 different languages\\n-Using Google Trends to find inspiration and improve your writing"