Are UX Writers the new Product Managers? | Interview with Allison Freedenfeld of Waze/Google
b'I remember when I first heard about UX writing best practices in a talk at Google\\u2019s I/O 2017 conference\\u2014it was a huge \\u201caha\\u201d moment for me.\\n\\nAs a product designer, microcopy was just a small part of that larger design world. Just something for a small Facebook group where I invited friends and we posted different ideas about microcopy.\\n\\nBut that one day, everything changed. I decided to explore and talk to all of the practitioners out there so I could know more about this exploding new topic. And it was quite a journey.\\n\\nNot long after listening to that talk, in a moment of complete serendipity, I met Allison Freedenfeld. I was eavesdropping on a nearby table that was in a long conversation about UX Writing and I decided to take action.\\n\\nThat day I met Allison for the first time and we\\u2019ve been friends ever since. So I\\u2019m very glad to start the second season of Writers in Tech with her in a talk where we cover:\\n\\nThe differences between content strategy and UX Writing\\nDoing research as a UX writer and building the story of the product\\nTesting copy with the highlighter test\\nWhich design tools you should learn\\nAnd much more'