Are UX Writers the new Product Managers? | Interview with Allison Freedenfeld of Waze/Google
I remember when I first heard about UX writing best practices in a talk at Google\u2019s I/O 2017 conference\u2014it was a huge \u201caha\u201d moment for me.\n\nAs a product designer, microcopy was just a small part of that larger design world. Just something for a small Facebook group where I invited friends and we posted different ideas about microcopy.\n\nBut that one day, everything changed. I decided to explore and talk to all of the practitioners out there so I could know more about this exploding new topic. And it was quite a journey.\n\nNot long after listening to that talk, in a moment of complete serendipity, I met Allison Freedenfeld. I was eavesdropping on a nearby table that was in a long conversation about UX Writing and I decided to take action.\n\nThat day I met Allison for the first time and we\u2019ve been friends ever since. So I\u2019m very glad to start the second season of Writers in Tech with her in a talk where we cover:\n\nThe differences between content strategy and UX Writing\nDoing research as a UX writer and building the story of the product\nTesting copy with the highlighter test\nWhich design tools you should learn\nAnd much more