How and Why WWE's Popularity Declined

Published: March 10, 2020, 1:25 p.m.

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Video version of this podcast: https://www.youtube.com/watch?v=FTatIcui2GI


Brandon Thurston analyzes the pattern of decline in a number of WWE\'s key metrics. While the company has reach financial heights in recent years, its increase in revenue and profits have coincided with a decrease in revenue generated directly by consumers. The role of Vince McMahon as head of creative, the absence of John Cena and WWE\'s inability to create difference-making stars have been key factors.


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