COPYWRITING TIPS - The Unbeatable Power of Reason Why Advertising
b'COPYWRITING TIPS - The Unbeatable Power of Reason Why Advertising\\n\\nHey, it\\u2019s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip\\u2026\\n\\nToday I\\u2019m talking about the unbeatable power of reason why advertising.\\n\\nDirect Response Advertising is ultimately all about multiplying the power of master salesmanship and using it to reach as many of your ideal prospects as you can.\\n\\nBut not just ANY message but a powerful message that will persuade them to buy what you are selling.\\n\\nBut what if you are multiplying an advertisement that\\u2019s a big fat ZERO when it comes to effectiveness? \\n\\nWell, it would guarantee to bring you back a big fat ZERO in profits.\\n\\nSo, what kind of advertising is most likely to bring you back that ZERO? It\\u2019s called traditional or \\u201cbrand advertising\\u201d.\\n\\nFor the most part, brand advertising consists of limp, trying to be \\u201ccatchy\\u201d or funny slogans, and almost never actually asks for the sale.\\n\\nTheir mission is to constantly bombard you with an image or a slogan\\u2026 or jingle that gets stuck in your head.\\n\\nThen when you are out and about shopping and have a choice to make between a known product and a brand you have never heard of, you automatically reach for the one you are familiar with\\u2026 \\n\\n\\u2026 EVEN if it\\u2019s the more expensive and possibly less quality choice.\\n\\nSo, I\\u2019m not saying this tactic doesn\\u2019t work, as it does, over time.\\n\\nBut how many of us have MILLIONS upon MILLIONS of dollars to spend\\u2026 just hoping to get our product name into the psyche of our potential customer\\n\\nIn fact, trying to be \\u201cCute\\u201d or \\u201cClever\\u201d in your advertising is a sure-fire way to go broke.\\n\\nThat\\u2019s why I preach the Fundamentals of Direct Response Copywriting\\u2026\\n\\n\\u2026 and more specifically\\u2026\\n\\n \\u201cREASON WHY ADVERTISING\\n\\nNow, what do I mean by \\u201cReason Why Advertising\\u201d? \\n\\nWell, that\\u2019s a term coined by legendary adman John E. Kennedy in the early 1900s to describe the foundation of his form of advertising.\\n\\nWhat kind of advertising is that exactly?\\n\\nIt\\u2019s about advertising that is direct to the point and ALWAYS asks for the sale\\u2026\\n\\n\\u2026 while consistently backing up and explaining in full detail each point, promise and claim made throughout your advertising copy.\\n\\nTo be successful with your advertising, you need to\\u2026\\nGive your readers a REASON why they should listen to you.\\n\\nGive your readers a REASON why they should believe each and every word you say.\\n\\nGive your readers a REASON to buy what you are selling.\\n\\nWhen your ad contains a good, strong, clear reason why someone should buy your product or service you automatically increase your chance of getting the sale.\\n\\nIf you could use some help writing killer sales copy for your business, then please send a quick email to me at rsp@worldclasscopywriting.com and we\\u2019ll set up a time to talk about how I can create a truly powerful sales message that grows your bottom line\\u2026 FAST!\\n\\nRemember if you sign up for my VIP Email Newsletter today I\\u2019ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system\\u2026\\n\\nGet it NOW at www.howtowriteheadlines.com...\\nAs a special bonus I\\u2019m also including my personal multi-million-dollar headline swipe file, list of power words and more\\u2026\\n\\nAgain it\\u2019s 100% FREE at www.howtowriteheadlines.com \\n\\nNow if you enjoyed this tip and found it valuable then please be sure to subscribe so you\\u2019ll never miss an episode\\u2026\\n\\nAnd especially SHARE SHARE SHARE on your social media!!!\\n\\n#Copywriting #CopywritingTips #Advertising
Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise
'