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b'Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines\\n\\nHey, it\\u2019s Robert Sean Pascoe with another quick copywriting tip.\\n\\nToday I\\u2019m talking about sub-headlines and why they are so important to the flow of your sales copy.\\n\\nBasically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the way to the end of your sales message.\\n\\nThey provide EYE RELIEF by breaking your copy up into easier to read chunks plus help convey the benefits of what you are selling to the skimmers among us.\\n\\nThe best way to do this is to have a sub-head which is almost as powerful as your main headline placed every 200 to 300 words throughout your sales letter or sales page. \\n\\nIt should be bold and larger than your regular text. \\n\\nMy preference is to have the main text 12 point and the sub-head to be 16 or 18 point, so it really stands out. \\n\\nSometimes I will also make it a different color like red to contrast the black text of the body copy.\\n\\nIf done right the sub-heads should act like additional headlines which both focus your attention and progressively unveil the story behind your product or service, as well as shout the big benefits of what you are selling. \\n\\nThe ultimate goal of the sub-heads is to move your prospect along through your sales message all the way to the close\\u2026 \\n\\n\\u2026 or at least raise their interest enough to get them to go back to the beginning so they can read ALL of the details which were missed when they were \\u201cskimming\\u201d.\\n\\nThanks again for joining me!!!\\n\\nRemember if you sign up for my VIP Email Newsletter today I\\u2019ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system\\u2026\\n\\nGet it NOW at www.howtowriteheadlines.com...\\nAs a special bonus I\\u2019m also including my personal multi-million-dollar headline swipe file, list of power words and more\\u2026\\n\\nAgain it\\u2019s 100% FREE at www.howtowriteheadlines.com \\n\\nNow if you enjoyed this tip and found it valuable then please be sure to subscribe so you\\u2019ll never miss an episode\\u2026\\n\\nAnd especially SHARE SHARE SHARE on your social media!!!

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