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b'Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines\\n\\nHey, it\\u2019s Robert Sean Pascoe with another World Class Copywriting and Marketing Quick Tip.\\n\\nToday I\\u2019m talking about the first deadly copywriting lie that you should avoid like the plague\\u2026\\n\\nWhat is this LIE?\\n\\nIt\\u2019s that copywriting is EASY, if\\u2026\\n\\nWhat I mean is, there are plenty of so-called copywriting \\u201cGURUS\\u201d who will tell you copywriting really isn\\u2019t hard\\u2026\\n\\nIt\\u2019s actually easy and there\\u2019s a big IF.\\n\\nUsually the big IF is followed by a pitch to buy one of their products that apparently work like a magic pill to make you a top copywriter.\\n\\nTypically the purveyors of this LIE are the pushers of overpriced and under-delivering information products who could care less if you actually learn any real-world skills.\\n\\nThe fact is that copywriting isn\\u2019t much different than learning to play an instrument\\u2026\\n\\nYes, some of us might be born with more natural talent than others, but for the most part if you want to be really good at playing say the piano or guitar, it comes down to STUDYING, PRACTICING and VERY HARD WORK.\\n\\nThe same is true if you want to be a good copywriter.\\n\\nPersonally, I spent YEARS reading every book on copywriting, spent THOUSANDS of dollars on copywriting courses\\u2026\\n\\nAnd spent HUNDREDS upon HUNDREDS of hours copying classic advertising pieces by hand to neurologically imprint the process of writing great sales copy straight into my brain.\\n\\nThe truth is that YES there are great tools to use as idea starters, and to keep you on track sticking to winning structure, but the bottom line is that copywriting is HARD WORK\\u2026\\n\\nIf you want to write truly killer copy that gets the RESULTS you want and need.\\n\\nWhen I write a sales letter or long form sales letter for one of my clients, it\\u2019s normally 4 to 6 weeks of extremely hard and often tedious work to make sure my clients get a maximum amount of sales and profits\\n\\nAnd you know what? It\\u2019s worth every single minute if my clients are happy\\u2026\\n\\nFor me there is no better feeling!!\\n\\nBe sure to check out future episodes as I\\u2019ll dive deeper into exactly what goes into that 4 to 6-week copywriting process.\\n\\nThanks for joining me and don\\u2019t forget to head on over to www.howtowriteheadlines.com to download a FREE digital copy of my new book that reveals my most closely guarded and powerful headline writing secrets\\u2026\\n\\nSecrets that YOU can use to supercharge the success of your business faster than you ever dreamed possible!!!\\n\\nAgain it\\u2019s yours for FREE right now at howtowriteheadlines.com\\n\\nIf you enjoyed this tip and found it valuable then please be sure to subscribe so you\\u2019ll never miss an episode\\u2026\\n\\nAnd especially SHARE SHARE SHARE on your social media!!!

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