Pride month: Can 'pink money' take off in India?
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India's LGBTQ+ community is believed to be more than 100 million strong, and is openly celebrating pride month. Last year, India decriminalised gay sex, but deep-rooted social stigma remains.
As more people come out and the community becomes more vocal about its preferences, entrepreneurs and big businesses are eager to tap into its spending power. New ventures targeting queer consumers are springing up in tourism, hospitality, fashion, healthcare and dating.
But there are also concerns that an exclusive 'pink economy' might isolate the community.
In this episode of WorklifeIndia, we ask a prominent transgender rights activist, an award winning fashion designer and LGBTQ+ rights activist, and the founder of a dating and community app for the LGBTQ+ community whether 'pink money' can take off in India.
Presenter: Devina Gupta
Contributors: Laxmi Narayan Tripathi, transgender rights activist; Wendell Rodricks, fashion designer and LGBTQ+ rights activist; Ishaan Sethi, founder, Delta App.
Image: People taking part in Mumbai's Queer Azaadi Pride Parade (Credit: Azhar Khan/SOPA Images/LightRocket via Getty Images)
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