How is luxury fashion changing in India?
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Traditionally, the luxury industry in India has used exclusivity as a way to maintain its mystique and desirability. But younger generations of luxury consumers are bringing in new trends. Attitudes are changing about what quality really means. Is it sustainable? Does it belong to an ethical brand? Is it a wholesome experience rather than just an expensive label to adorn?
In a market that is projected to cross $200 billion by 2030, what is the new meaning of luxury? Is it more inclusive of the rural artisans that form one end of the supply chain? And is it expanding to newer luxury shoppers through affordable retail options available through online stores?
In this edition of WorklifeIndia, we discuss how luxury fashion is changing in India.
Presenter: Devina Gupta\\nContributors: Anita Dongre, founder, House of Anita Dongre; Ritu Beri, founder, Ritu Beri Designs and The Luxury League; Rahul Mishra, fashion designer
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