How can India beat colourism?
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\\u201cI was told I would look pretty if my skin were lighter.\\u201d \\u201cMy parents constantly worry how they\\u2019ll find me a good husband, as I am very dark complexioned.\\u201d \\u201cI am the fairest in my family\\u2026 so obviously, more privileged!\\u201d
For most Indian women, these are day-to-day conversations in a society where lighter skin tone is considered beautiful, even superior. But in recent weeks, in response to the conversations taking place around the #BlackLivesMatter campaign, several companies have come forward to drop words such as 'white', 'fairer', or 'lighter' from their skin-lightening products.
But will it have any significant impact on the deep-rooted colourism that is part of the Indian culture? And would Indian brands be more inclusive?
In this edition of WorklifeIndia, we discuss the best ways to beat colourism in India.
Presenter: Devina Gupta
Contributors: Nandita Das, Bollywood actor and director; Karishma Kewalramani, founder and CEO, FAE Beauty; Harish Bijoor, brand and business strategy consultant
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