Are we ready for the passion economy?

Published: Jan. 1, 2021, 4 p.m.

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Are there lessons in the pandemic upheaval about the evolving nature of work? In the new world, there is a new economic possibility - making money out of small, passion-fuelled endeavours, rather than the conventional 9-to-5 routines of the pre-pandemic world.\\n \\nThis rise of the \\u201cpassion economy\\u201d is towards more niche, fluid pathways, in contrast to the traditional means of employment. But is it a temporary trend experiencing a surge due to the pandemic, or is it more fundamental?\\n \\nMore importantly, will innovation and passion shape the economy of the future?\\n \\nIn this edition of WorklifeIndia, we hear the stories of three different individuals taking uncharted courses to turn their passions into professions.\\n \\nPresenter: Devina Gupta\\n \\nContributors: Sulakshana Bhattacharya, woodworker and founder, MishtooMade; Sonakshi Srivastava, wildlife conservationist; Rajat Ubhaykar, travel writer

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