Naira Perez is a WIP: from Logistics and Supply Chain to Digital Marketing
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Naira's Career Change
Naira's career trajectory took a turn when she switched from a logistics and supply chain management major to a digital marketing specialist; her curiosity in data has driven her to different places and now she uses that love and curiosity to help small to medium clients achieve their marketing goals.
Episode Timestamps
01:45 Introducing Naira
02:48 Naira\\u2019s decision to pursue something different than what she studied
04:44 How long has she been active in marketing
06:02 Naira\\u2019s first marketing job
07:31 Transitioning from direct response marketing to digital marketing\\xa0
11:58 Differences between her old career and her new one
16:37 Coming to realise Naira wanted to be her own boss
18:10 Starting your own company VS switching to another one
19:48 Naira\\u2019s plan of starting her own business
24:23 The importance of having a mentor/someone to look up to
25:27 What the heck is social media advertising anyways?
28:55 Marketing on a shoestring budget
30:09 What kind of marketing services do people with varying budgets get?\\xa0
33:38 Naira\\u2019s typical clientele
36:49 Naira\\u2019s advice to up and coming entrepreneurs with minimal following\\xa0
40:20 Essential steps towards building a viable marketing campaign
44:56 Naira\\u2019s tips on how to identify and connect with your target audience\\xa0
48:09 Highlights and lowpoints of Naira\\u2019s career journey
51:31 Naira\\u2019s vision for the future of her company
55:36 Naira\\u2019s social links
About Naira
Naira has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV\\xa0 before digital was even a thing.
Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing\\xa0 ROI through generating qualified leads, better processes, and effective planning and execution.\\xa0
Resources
Where to find Naira: Website, Facebook, LinkedIn
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About Us
We have more interviews on career change on our podcast! Head over there to check out more interesting\\xa0 stories!
- Want to learn more about why we care about career transitions? Check out Why Work In Progress
- Connect us with someone who has an amazing career story at https://www.instagram.com/work_in_progress_blogs/ and workinprogressblogs@gmail.com\\xa0
Music was used with permission. Credit: Happy by MBB https://soundcloud.com/mbbofficial