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Today\\u2019s episode is with an entrepreneur from Thailand, Kanyachat Lerttanapaiboon who is fondly known as Elle.

She is the co-founder & CEO of Her Hyness, a skincare brand that focuses on ingredients that are safe and good for your skin.

Elle had worked for well-known cosmetic and skincare brands in Singapore and China and despite being one of the rising stars in the corporate world, she left corporate to start her clean beauty skincare company in Thailand.\\xa0

If you\\u2019re a marketing person like me, you\\u2019d love this episode. Elle and I spoke about how she decided to focus on the Thai market despite her years of experience in China, how she pilot-tested her first product and how she grew her homegrown brand to rank in the top 20 beauty brands in Thailand next to global brands, a milestone she is truly proud of.

Elle says, \\u201cNever give up. Today is hard. Tomorrow will be worse but the day after tomorrow will be sunshine."\\xa0\\xa0

Get more information about Elle and her business: WomenpreneurAsia.com