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Published: April 7, 2023, 5:46 a.m.

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Today\\u2019s episode is with a Malaysian entrepreneur, Eleen Chan.

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Eleen is the managing director of Lifestyle Ventures Sdn. Bhd whose principal business is in supplying chili paste to businesses.

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When the business started in 2003, they supplied fresh chillis to customers but over time, ventured into processing chili.

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Her story truly has humble beginnings because she and her late husband started the business from home. Thanks to a benefactor who supported them, they grew the business into a factory with 30 employees.\\xa0

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Eleen was contented with her Business-to-Business (B2B) business for many years until the pandemic struck.

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When the pandemic hit, her revenue fell by half and she had to figure out how to sustain her factory and continue employing her employees.

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She didn\\u2019t want to retrench her employees and decided that she had to create retail products for the mass market if she wanted to continue being in business.\\xa0

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Under these trying circumstances, Eleen founded a Malaysian brand of ready-to-eat Nyonya chili condiments and pastes and named the brand Man Fook (which interestingly, has its own story so listen to the episode for more).

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This episode is brought to you by Redbox Studio.

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For the full show notes and links, visit WomenpreneurAsia.com

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If you have enjoyed this episode, please rate and review the podcast.

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