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In this episode, I spoke to Cha-Ly Koh who is the CEO & founder of Urbanmetry Sdn Bhd in Kuala Lumpur, Malaysia.\\xa0

Urbanmetry is a data company that cleans and analyses large amounts of city data, through its proprietary algorithms with the purpose of using data to better inform, plan and develop sustainable urban dwellings.\\xa0

With offices in Kuala Lumpur and Hanoi, Urbanmetry collaborated with ThinkCity to publish a book in 2016 titled The Secret Atlas of Greater Kuala Lumpur which offers insights to various industries through the lens of big data.\\xa0

For a woman in a largely male-dominated industry, Cha-Ly takes it in her stride, citing, \\u201cIt\\u2019s not a bed of roses and not impossible either.\\u201d\\xa0

In this episode, you will hear some fascinating yet honest truths from Cha-Ly such as:

• What happened when she started with her \\u201cnaive\\u201d idea and that didn\\u2019t stick even after she threw so much money at it!\\xa0
• How she decided to transform her business from a B2C to a B2B business (and how the realization came to her and surprisingly, it didn\\u2019t involve asking for feedback)\\xa0
• How she stopped \\u201cmarketing\\u201d and where all if not most of her clients come from now\\xa0
• How her business started to grow after she did one thing that she should\\u2019ve done from the beginning
• The real truth about listening to the market\\xa0
• Her toughest challenges as a woman CEO who is also the single founder of her company\\xa0

For more information about Cha-Ly and some quotable quotes that you will love, visit WomenpreneurAsia.com