Simplicity-Based Selling with Keith Lubner

Published: Oct. 12, 2023, 6:22 a.m.

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It\'s Sales Gravy times two! Gina welcomes Keith Lubner, the Chief Strategy Officer and Executive VP of Training and Consulting at Sales Gravy. He discusses his path to Sales Gravy and the importance of simplicity in sales, customer experience, and culture. He emphasizes the need for salespeople to put themselves in the customer\'s shoes and slow down to listen. Keith also highlights the power of adaptability and becoming a chameleon in sales, flexing to the customer\'s personality. Gina shares insights from the Simplicity Index, indicating that consumers are more likely to recommend and pay more for brands with simple experiences and together they discuss that simple processes, empowered employees, and a culture that values learning from failures can create exceptional customer experiences and loyalty, ultimately benefiting businesses.

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More about Gina

Engagement Expert \\u2013 Speaker \\u2013 Sales Trainer \\u2013 Entrepreneur \\u2013 Improv Comic

Gina is a Master Sales Trainer for Jeb Blount\\u2019s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.\\xa0

\\u201cSass without too much crass\\u201d is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

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