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Welcome to part two of this incredibly informative series. Today we are shifting direction and taking a deep dive into the recruiters and the potentially recruited.\\xa0

Because this is Susanna\'s expertise, she and Gina start off discussing the most effective strategies for recruiters to find and retain top talent. Susanna starts discusses the need for a solid recruitment strategy, how to avoid panic recruiting, deciding whether to invest in over-recruiting, heavily In training and onboarding, or both. They talks discuss the importance of nurturing talent from within an organization, and hiring based on certain characteristics even if their isn\\u2019t an official position at the time, and thinking two steps down the road for a high quality candidate.

Then they flip the script and look at this from a the other side -\\xa0 people looking to change careers. Susanna gives some excellent advice on mindset, and discovering what it is that you really want, effective cover letters, leveraging your network, pursuing both active and passive employers, trusting your gut, protecting your turf, knowing your unique selling point, and Susanna shares the effectiveness of \\u201cthe 3 P\\u2019s.\\u201d

Level up with\\xa0Sales Gravy\\xa0&\\xa0Sales Gravy University

More about Gina

Engagement Expert \\u2013 Speaker \\u2013 Sales Trainer \\u2013 Entrepreneur \\u2013 Improv Comic

Gina is a Master Sales Trainer for Jeb Blount\\u2019s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.\\xa0

\\u201cSass without too much crass\\u201d is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to \\u201cstalk\\u201d her business role model Jeb Blount and convince him to hire her \\u2026 and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education,\\xa0Susanna\\xa0took her first sales role selling advertising space on websites.

She\\u2019s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment,\\xa0Susanna\\xa0challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna\\xa0decided to become a Sales Gravy Master Trainer because Sales Gravy\\u2019s vision matches her own beliefs and values.

She\\xa0is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.

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