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It may take time, reflection, and lessons learned, to align your value and your professional image. Today\\u2019s guest exemplifies that journey. Jenny Bristow, CEO and Founder of the health care marketing and analytics agency, Hedy and Hopp. Jenny is driven and determined and possibly the nicest person you\\u2019ll ever meet. In her tenure at her former company, Anvil Analytics, she realized that she was getting feedback from clients that company makeup didn\\u2019t represent the fun and innovative people that made up the core of her team. So she bought out her partner and underwent a rebrand to a new dynamic health care marketing company called Hedy and Hopp. Jenny explains the fascinating and inspiring origins of that name, and Gina and Jenny expand on when and why a rebrand is beneficial or necessary.

She shares what she foresees in the future of tech and the idea that the glass ceiling doesn\\u2019t actually exist. Gina gives a challenge to gather 27 words that can help to identify your strengths and weaknesses. And they answer Susanna\\u2019s \\u2018would you rather\\u2019 question which could leave some of them either hungry or naked.

Find out more about Jenny Bristow and Hedy and Hopp.

Listen to Jenny\\u2019s amazing new podcast

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Come and grow with\\xa0Sales Gravy\\xa0&\\xa0Sales Gravy University

More about Gina

Engagement Expert \\u2013 Speaker \\u2013 Sales Trainer \\u2013 Entrepreneur \\u2013 Improv Comic

Gina is a Master Sales Trainer for Jeb Blount\\u2019s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.\\xa0

\\u201cSass without too much crass\\u201d is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to \\u201cstalk\\u201d her business role model Jeb Blount and convince him to hire her \\u2026 and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education,\\xa0Susanna\\xa0took her first sales role selling advertising space on websites.

She\\u2019s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment,\\xa0Susanna\\xa0challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna\\xa0decided to become a Sales Gravy Master Trainer because Sales Gravy\\u2019s vision matches her own beliefs and values.

She\\xa0is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.