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You\'re savvy enough to get a list of potential leads. A LOT of potential leads. Are you going to write and send a thousand emails? Make a thousand calls? Today\\u2019s guest says that it doesn\\u2019t have to be that way. Adon Rigg, the King of Prospecting Automation, author, and founder of leadfreak.ai.

Adon jumps right in and gives a breakdown of prospecting automation, using it to save time, and allowing you to focus in on potential prospects in a more large-scale way. But Gina wonders\\u2026 where is the warmth? We know human connection sells, so is automation leaving some people feeling cold? Adon clarifies that automation is to narrow the field, to then allow you to deliver the personal connection to people who are more receptive. He lays out the sections of the funnel in which automation is most helpful and where it should be taken out altogether.

He then delves a bit deeper and gives some examples of how to approach these more interested parties when contacting them by phone, which resources he uses to get the thousands of leads in order to let automation do the job of leading us to the most receptive people to call, and why AI is not as scary as it seems.

Check out leadfreak.ai

or Seamless.ai or Skrappio.io

Come and grow with\\xa0Sales Gravy\\xa0&\\xa0Sales Gravy University

More about Gina

Engagement Expert \\u2013 Speaker \\u2013 Sales Trainer \\u2013 Entrepreneur \\u2013 Improv Comic

Gina is a Master Sales Trainer for Jeb Blount\\u2019s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.\\xa0

\\u201cSass without too much crass\\u201d is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to \\u201cstalk\\u201d her business role model Jeb Blount and convince him to hire her \\u2026 and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education,\\xa0Susanna\\xa0took her first sales role selling advertising space on websites.

She\\u2019s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment,\\xa0Susanna\\xa0challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna\\xa0decided to become a Sales Gravy Master Trainer because Sales Gravy\\u2019s vision matches her own beliefs and values.

She\\xa0is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.