Jessica Zweig’s Guide for Personal Branding and Why You Should Simply Be Yourself
Jessica Zweig is a juggernaut of an entrepreneur. These days, the founder of the Chicago-based digital lifestyle magazine, CheekyChicago.com, is working with thought leaders to craft their personal brands with SimplyBe Agency. Jessica joins EEV to give her take on personal branding and why reaching people authentically over reaching for popularity is the key to becoming successful. Iman and Jessica talk business, the unfair treatment of female figures in the media, and discuss how the biggest - and hardest - thing about personal branding is that people don’t really care about you. See omnystudio.com/listener for privacy information.