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Episode 48: Powering Your Business
Guest: Jessica Ballin

Jessica Ballin has always been interested in finances. Even back in high school, she started as a bank teller and eventually was accepted into the Carlson School of Management, through the University of Minnesota. When she got there and was asked what she wanted to do, she chose finance, because of her previous experience. When she did her internship, she had the opportunity to learn a lot more about 401Ks. She became hooked and has been doing that ever since. In 2006, Jessica decided to try something on her own and started her own business, 401(k) Plan Professionals. She has worked hard to be where she is and has recently made the NAPA\u2019s Top Women Advisors.

Being a female in the industry, she quickly noticed that it was male-dominated. She found that by really knowing her stuff, she was able to be competitive in the market.\xa0 Jessica was able to gain respect by talking, listening and showcasing her knowledge rather than just trying to sell, sell, sell. She really focused on teaching her clients and found that she approached worked. Jessica admits that it doesn\u2019t work all the time but it has worked for the most part. Over the last few years, she has refined her process of rehearsing, taking notes and being prepared.

Jessica has a very busy life. Between owning her business and raising three boys, she has found that taking care of herself was crucial in maintaining a great balance. She has made the decision to put her family first and to encourage work-life balance within her business. She also has a great team that are able to pick up her workload if there is something that Jessica needs to handle at home.

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