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Cathey Armillas: Rocking a TED Talk\xa0

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On the latest episode of Women Rocking Wall Street, I\u2019ve invited expert marketing strategist Cathey Armillas to share the elements of a successful TED Talk. Cathey has created an audio coaching program, \u201cHow to Rock a TED Talk,\u201d where she covers how to get invited to a Talk, as well as how to prepare and deliver it. The tactics Cathey presents can be applied not just to TED Talks, but also on a larger scale for corporate communications.\xa0

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From having a universal theme to providing supporting evidence, Cathey talks us through how to be an effective presenter. Imagine you\u2019re pitching an idea at work\u2014rather than just focusing on convincing your own department, think about how the concept will benefit departments across the board. How do you get everyone behind your idea?\xa0

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No matter where or what you\u2019re presenting, it all goes back to the TED Talk format. It\u2019s about finding a useful idea and supporting it with data, whether it\u2019s for an ad campaign, a presentation to your team, or any idea at work. It\u2019s about appealing to both logic and emotion.\xa0

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And for those interested in being invited to a TED Talk, Cathey says to remember that everyone has a good idea; it\u2019s about uncovering that idea by asking yourself questions like:\xa0 \u201cWhat was the most traumatizing experience in your life?\u201d

\u201cWho has been the biggest teacher in your life?\u201d
\u201cWhen have you felt most at peace?\u201d

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I hope you enjoy this episode and it encourages you to find your next idea!\xa0

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For more information about Cathey and her audio program, visit catheyarmillas.com and howtorockatedtalk.com. And check out her favorite TED Talk of all time with Ash Beckham, who discusses empathy and openness. \xa0

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And be sure to check out Cathey\u2019s own TED Talk about how helping others can bring happiness.\xa0

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Stay tuned for next week\u2019s episode with guest Andrea Waltz, co-author of the best-selling book \u201cGo For No!\u201d\xa0

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Have a great week!\xa0

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