009: Say What You Mean
Say What You Mean\xa0
\nDid you know the average employee spends about 28 percent of the workweek managing their inbox? Writing and reading emails takes a lot of time! Think of all the hours you\u2019d save and the ways your business relationships would improve if everyone said what they needed\u2014quickly and clearly. That\u2019s why I\u2019ve invited Susan Weiner to chat with us in this week\u2019s podcast about the link between effective email communication and business success. Susan is a prolific editorial contributor who\u2019s built a successful career through writing and editing articles and commentary for investment and wealth management firms. She also has a fabulous Investment Writing Blog and even wrote a book about financial blogging. (Sign up for her newsletter to receive her free e-book, \u201cInvestment Writing Top Tips.\u201d) On this week\u2019s episode, Susan walks us through some great tips for improving our emails, from targeted subject lines to summary sentences. As Susan says, a great email subject line is like an airport landing strip\u2014without one, you have to survey the entire area to find a spot to land. \xa0
\nBy appealing to the reader\u2019s interest and quickly summarizing the action needed, communication and efficiency will improve. Not only does this save everyone time, but it also creates a more positive work environment. When we all understand each other, business runs smoother.\xa0
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\nBe sure to tune in next week, when I invite Constance Freedman, managing director of Second Century Ventures, to speak with us about nailing your niche.\xa0
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