24. Innovate even 1% difference can be the difference

Published: July 31, 2022, 8 p.m.

b"As I mentioned yesterday in Tip#23, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.\\xa0\\xa0\\nIt matters.\\nRather than following the same ol \\u2018hack this\\u2019 and \\u2018hack that\\u2019 visibility tactics - focus on the insights, hindsight and foresight that only YOU can bring to the conversation through your years of experience and knowledge.\\nBecause it\\u2019s the wisdom and knowledge YOU bring through longevity in your industry that matters!\\xa0Showcase THAT as you build your thought leadership collateral.\\nAnother way to do that is to:\\xa0\\nInnovate \\u2013 even 1% difference can make the difference\\xa0\\xa0\\nSo here are some tips to help you come up with content ideas. Specifically the type of content people WANT to read and will help you stand out, be heard and influence your ideal client?\\xa0\\xa0\\nAn interesting poll that Linkedin\\u2019s ran a while ago may just be helpful.\\xa0\\xa0In fact, \\u2018Fresh Ideas and Inspiration\\u2019 topped the poll at 60%, followed by \\u2018New Industry Insights\\u2019 in second place at 29%.\\xa0\\nHere\\u2019s what I would add \\u2013 especially important if you\\u2019re looking to add value to the conversation WHILE build your reputation as a trusted authority - that trusted voice in your industry.\\xa0\\xa0\\nBe mindful your \\u2018Fresh Ideas and Inspiration\\u2019 are specific and relevant to your industry. Because while those inspirational \\u2018popularity posts\\u2019 may generate higher levels of engagement, you\\u2019ll want to spend the majority of your time creating posts that challenges the status quo, inspires new ways of thinking to your industry, while showcasing your thought leadership.\\xa0\\xa0\\nSo, specificity and relevancy are key.\\xa0\\nHere are 3 ideas to get your creative content juices flowing when it comes to innovating \\u2013 even at 1%:\\xa0\\xa0\\n\\nLook at what other people in your industry are talking about AND go deeper. Much deeper.\\xa0\\xa0\\n\\nPinpoint the areas no-one\\u2019s talking about. Find evidence that validate its importance and relevance, and continue to bring fresh and innovative insights into this area.\\xa0\\n\\nResearch other industries and pinpoint overlapping similarities/challenges/solutions to build a solid business case for why change is needed and why outdated principles/approaches are no longer valid.\\xa0\\n\\nYOUR NEXT STEP:\\xa0\\xa0\\nAre you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?\\xa0\\xa0\\nAccess my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client \\u2013 even if you\\u2019re in a crowded marketplace.\\xa0\\nGo to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage\\xa0\\nPost a review and share it!\\xa0\\xa0\\nIf you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!\\xa0\\nYou can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance \\u2013 the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my \\u2018Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:\\xa0\\n\\n\\nCompany website\\xa0\\n\\n\\nInstagram\\xa0\\n\\n\\nFacebook\\xa0\\n\\nJoin our Community of Change Makers\\n\\n\\nTwitter\\xa0\\n\\n\\nLinkedin\\xa0\\n\\nTo staying ambitious, Annemarie\\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"