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b"Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21\\xa0\\nIn this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other podcast hosts as well as hosts from mainstream media.\\xa0\\nNow because you are listening to this #ListenerIntoLead tip and series, I\\u2019m assuming you are a business owner who wants to leverage your podcast to build your reach, your reputation as a trusted authority, as well as your revenue by being able to nurture listeners into leads.\\xa0\\nAnd there are a few things that need to be in place if you want to position yourself as a trusted authority on your podcast.\\xa0\\xa0\\nYour Audience AND your level of Authority\\xa0\\nTo be seen as a trusted authority you want to have a high level of authority AND also have a highly engaged and highly niched audience.\\xa0\\xa0\\nI share more on my Profitable and Purposeful Podcasting Masterclass, which you can get access to (if you haven\\u2019t already) by going to: PodcastingWithPurpose.com/ListenerIntoLead. That\\u2019s PodcastingWithPurpose.com/ListenerIntoLead.\\nHowever, for this tip, I\\u2019ll share what the four quadrants are.\\xa0\\xa0\\nQuadrant 1 is Entertainer, where you would have low audience and low authority. If you\\u2019re seen as an Entertainer, you\\u2019re going to find it really hard to generate leads and business from your podcast.\\xa0\\nQuadrant 2 is Celebrity, where you have high audience and low authority. So while you may have more of a following it\\u2019s still going to be difficult for you to be seen as a trusted authority and monetise your message.\\xa0\\xa0\\nQuadrant 3 is Expert, so this is high authority for the particular topic you are covering on the episode, however low audience. So you might have someone come and listen to your episode, but because there are some key strategies missing in your podcast strategy and irresistible listener experience \\u2013 they won\\u2019t come back and listen to another episode, you\\u2019ve lost their attention, and they haven\\u2019t become subscribers.\\xa0\\nNow quadrant 4 is Trusted Authority. This is high on audience and high on authority. You\\u2019ve probably heard me say people come for the topic but return for the host \\u2013 YOU, when you have the right strategy in place, the right elements to create that unique, uncopyable and irresistible listener experience.\\xa0\\xa0\\nBecome that trusted authority on your podcast on the Podcast Positioning Quadrant.\\xa0\\n\\xa0I\\u2019ll see you in the next tip.\\xa0\\xa0\\nYOUR NEXT STEP:\\xa0\\xa0\\nAre you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?\\xa0\\xa0\\nAccess my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client \\u2013 even if you\\u2019re in a crowded marketplace.\\xa0\\nGo to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage\\xa0\\nPost a review and share it!\\xa0\\xa0\\nIf you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!\\xa0\\nYou can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance \\u2013 the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my \\u2018Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:\\xa0\\n\\n\\nCompany website\\xa0\\n\\n\\nInstagram\\xa0\\n\\n\\nFacebook\\xa0\\n\\n\\nJoin our Community of Change Makers\\xa0\\n\\n\\nTwitter\\xa0\\n\\n\\nLinkedin\\xa0\\n\\nTo staying ambitious, Annemarie\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"