17. Your Promise of Value and Promise of Expectation
b"Today\\u2019s tip I want to speak to you about Your Promise of Value and your Promise of Expectation, which are two things you want to continue to express in your marketing and your message as it plays an integral role in helping you continue to build that irresistible factor with your ideal client.\\xa0\\nAnd, if you get your Umbrella Statement right (which we spoke about in Tip # 15) your Umbrella Statement when crafted in the best possible way \\u2013 showcases both your Promise of Value and Promise of Expectation.\\xa0\\nYour Promise of Value is exactly that \\u2013 the value you offer in terms of your expertise, the knowledge you share, and how it can help a client with their current challenge and in particular your knowledge and expertise can help them overcome their current challenge.\\xa0\\nAnd, your Promise of Expectation is future pacing what is possible for them should they invest in themselves and say Yes to working with you. So, it\\u2019s the outcomes and what they can expect to achieve through working with you.\\xa0\\nOne of the techniques my clients will often hear me say is: always be seeding and leading.\\xa0\\nSeeding and leading involve strategically sharing WHAT is possible and HOW this is possible.\\xa0\\nFor instance, one way to do this is by introducing an example of how one of your clients after implementing an insight you\\u2019ve just shared \\u2013 how they were able to generate a result. The result your client achieved is a Promise of Expectation as to what is possible for them if they work with you.\\xa0\\nYou are validating the value they\\u2019ll achieve through working with you.\\xa0\\nYOUR NEXT STEP:\\xa0\\xa0\\nAre you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?\\xa0\\xa0\\nAccess my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client \\u2013 even if you\\u2019re in a crowded marketplace.\\xa0\\nGo to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage\\xa0\\nPost a review and share it!\\xa0\\xa0\\nIf you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!\\xa0\\nYou can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance \\u2013 the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my \\u2018Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:\\xa0\\n\\n\\nCompany website\\xa0\\n\\n\\nInstagram\\xa0\\n\\n\\nFacebook\\xa0\\n\\n\\nJoin our Community of Change Makers\\xa0\\n\\n\\nTwitter\\xa0\\n\\n\\nLinkedin\\xa0\\n\\nTo staying ambitious, Annemarie\\xa0\\n\\xa0The post 17. Your Promise of Value and Promise of Expectation appeared first on The Ambitious Entrepreneur Podcast Network.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"