Kim Walsh-Phillips - Women In Business

Published: May 22, 2014, 7:06 p.m.

Kim Walsh-Phillips is a techie marketing geek with an obsession for marketing with a sharp focus on ROI. An expert in the arena of Facebook Marketing, she talks about how she got involved with direct response marketing and why she thinks awareness campaigns are stupid. She also discusses why you should run contests on Facebook and what three ways are the best to get free leads on Facebook. She also tells you about the one mistake people often make on Facebook.