Today, I’m talking about comparison when pitching your product. I want to talk about this because I was recently in a pitch that I was solely focused on the company that I was working with. I already knew I wanted to do business with them. I was one of those shoppers that I probably did all the research and I just want to hear your pitch to see how good it is. The company kept comparing themselves to another company that I hadn’t researched which made me slow down and I made me want to look at this other company. If they never told me about the other company, the deal would have been closed. How would you pitch your product?
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