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Heather L. Sidorowicz is President and owner of Southtown Audio Video, a custom installation and integration firm based in Hamburg, NY. Heather\\u2019s roots are on the front lines; working directly with the client, selling and designing both personalized audio/video solutions and corporate/higher education conference and training spaces. Most recently SAV completed the technology behind Explore & More\\u2019s interactive exhibits.

As a female in a predominately male industry, Heather has a unique perspective, believing that technology should balance the home/workplace rather than overtake it, and it's her mission to find technology and products that enhance one's quality of life.

Southtown Audio Video has been Commercial Integrators Top Higher Ed Integration Firms, and in 2015 Heather was selected to be one of their 40 Influencers Under 40. She also received a Legacy Award from Women in Consumer Technology in 2017. Locally, she has mentored for the University at Buffalo\\u2019s Center for Entrepreneurial Leadership program and Allstate's Minority and Women\\u2019s Emerging Entrepreneurs Program.

Heather is past President of the Hamburg Development Committee\\u2019s board, an active member with Economic Development in the Village of Hamburg and she just finished her term on the CEDIA board \\u2013 a global residential technology association that have brought her to such places as Denver, San Diego and London, England.

Heather is a contributor to both Residential Technology Today, Residential Systems' and other online sites where she muses about the custom installation industry with a passionate and singular style. She has also written for CEDIA EMEA\\u2019s prestigious magazine.

In her spare time, she can be found skiing with her husband and two girls, on her yoga mat, cooking fresh meals, and writing in the third person.