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Episode 122 / Romance author and email expert Holly Darling joins us to share how we can connect with readers from the moment they opt-in to our emails. There\\u2019s so much good info in this episode! We guarantee you\\u2019ll come away with so many ways to improve your welcome sequence.

Show notes:

• Creative ways to use double opt-in as part of the welcome sequence\\xa0
• What happens in each email inside a welcome sequence
• How to use the welcome sequence to create engagement
• What to do if someone doesn't engage
• How to create a custom experience for your readers inside the welcome sequence
• Common mistakes authors make with their emails
• Ideas for lead magnets for new authors without a lot of intellectual property
• Trends in newsletter marketing including customization, paid newsletters, and video

Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.

Links:\\xa0

Holly\\u2019s website: HollyDarlingHQ.com

The Big List of Craft and marketing books mentioned on WIKT podcast episodes\\xa0

Jami\\u2019s Launch Plan

\\U0001f680 Jami\\u2019s Launch Plan https://www.jamialbright.com/authorservices

\\u2764\\ufe0f Jami\\u2019s books https://amzn.to/3wSraA5

\\U0001f50e Sara\\u2019s books https://www.sararosett.com/bibliography/

\\U0001f4da Sara\\u2019s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing