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Published: July 2, 2021, 11 a.m.

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To buy an Ad or to not buy an Ad.. that is the question.   

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If you are a business owner, you have unfortunately been a part of the rat-race that is social media. Have you ever stopped to think about what part social media plays in our everyday lives? In this episode, Kam & Jess break down two documentaries on Netflix, The Social Dilemma and The Great Hack, and what it means to be a business owner in a world that uses our identities as a form of currency. We know what you are thinking, it does kinda sound like a conspiracy theory, but we aren't here to feed you bullshit. The reality is, we all have a moral responsibility when it comes to targeting our ideal clients.  

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For entrepreneurs, cutting social media out completely just isn't an option anymore. So, how DO we drive traffic to our businesses and find new clients without the help of social media advertising? The answer is right under your nose. Put down the multi-level marketing pamphlet and plug in to this week's conversation ;) It's going to be a bumpy ride!  

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Join the Conversation   

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Patreon: https://www.patreon.com/wisdombydesignpod/Wisdom by Design 

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Instagram: https://www.instagram.com/wisdombydesignpodcast/

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Jess: https://www.instagram.com/unrulyblooms/

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Kam: https://www.instagram.com/pwr.design/ 

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Time Stamps 

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1:00 kam talks about how he\\u2019s relentlessly recruited by MLMs 

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7:00 Non business coffee dates to take a break from reality and make deeper friendships 

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9:50 Jessa intro 

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11:00 Kam intros the documentaries that they\\u2019re talking about today, The Social Dilemma - https://www.youtube.com/watch?v=3FmX8SBIeco  and The Great Hack - https://www.youtube.com/watch?v=iX8GxLP1FHo 

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12:30 Jessa talks about the massive amount of data that was being harvested and the way Cambridge Analytica used that data to market towards people 

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17:00 Kam ponders how should we feel about the creators of social media and did they know what it was going to turn into and should they have taken more steps to stop it? 

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19:00 They talk about how companies should have moral codes/ethics that they continually check in on. If you aren\\u2019t paying for something you\\u2019re the commodity! 

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22:00 Algorithms and social media platforms hack our psychology and trigger certain feelings to hopefully move you towards a certain conclusion. 

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27:30 Kam talks about how both of these documentaries didn\\u2019t give a lot of advice on how to move forward. And how to navigate socials without being dragged into the depths of despair. 

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29:00 How do you compete with the big names as a small business? 

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33:30 Jess wonders about where the line in the sand is between marketing and psychological warfare. Kam talks about being lost when it comes to marketing and how it guides his business.  

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36:00 Kam and Jess talk about how ads didn\\u2019t work for them and they\\u2019re unsure if they ever will. So they talk about the importance of connection in making your business work. 

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39:00 Jessa talks about social media and how important is in her life, opting out isn\\u2019t an option so how do we move forward? 

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46:00 Stop being scared and make friends! 

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50: Jessa begs for a deodorant sponsor and signs off.

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