Why Email Open Rates Are Meaningless If You Want To Make Money! With Tink Taylor
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With over 20 years experience in email marketing Tink Taylor Founder & President of the dotDigital Group (dotmailer), is here to talk about the key to email marketing. He explains how so many people are getting it so wrong yet still making money and how your open rate just doesn't matter when it comes to successful email marketing.\\xa0
Learn how to set up ONLY 1 automation a week and how this can quickly turn your email automation into a huge success.
Tink teaches us how just "doing email" is really all it takes! It's not rocket science and the difference between making money and not is taking action!
People need 7-14 touch points to decide to buy from you. By emailing these people you are more likely to turn these leads into buyers! Best of all this costs you NOTHING extra! \\xa0
RESOURSES MENTIONED:
https://learning.dotdigital.com/resources/report/hitting-the-mark-2018/
https://phrasee.co/