How To Prepare For Black Friday & Why To Start NOW!
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\\u201c65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!\\u201d
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you\\u2019re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways:
0:00 Introduction
2:47 Brian\\u2019s background & journey so far
4:32 The pro\\u2019s and con\\u2019s of a small business
7:28 Why start to think about BFCM now
12:57 What you should be doing today to prepare
16:08 Doing things differently this BFCM
20:48 Timing & personalising your promotions correctly
35:20 Building your welcome series
43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
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