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This week\\u2019s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!

We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you\\u2019re looking to build a strong and loyal community for your brand, this episode is not to be missed!

Key takeaways:

0:00 Introduction
3:06 Why Sonya created Dog & Boy
9:52 Accepting who your target audience is
12:42 The truth of running a business
15:11 Dog & Boy Email Strategy
28:20 Using the Seguno Shopify App
32:21 Knowing your audience
35:44 How to approach Black Friday without devaluing your brand

Dog & Boy - https://dogandboy.com/

Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
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TikTok: https://www.tiktok.com/@winningwithshopify