30 Email Marketing Mistakes and How To Avoid Them
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7 Day Email Challenge:
https://justaskparker.com/7-day-email-challenge/
- Saving up to send emails -stale email addresses
- Subject Line is Overhyped
- Message Preview is Overlooked
- Creating emails that are too long
- Buying lists
- Sending too many emails
- Email Focuses on the Product, Not the Customer - Emails should serve the customer not the product.
- Not sending any welcome emails
- Email Address or From Name is "noreply"
- Email Offers No Value to Customer - Being Overly Promotional\\xa0
- Email is Void of Personality
- Email Contains Too Many
- NO Calls to Action (CTAs)
- Dont have trust/customerservice options/reviews
- Email Contains a Personalization errors \\u201cFIRSTNAME\\u201d
- Skipping the Testing
- Not looking at your analytics - which work. Which don\\u2019t
- Email is Only Images Entire content doesn't appear if someone's settings are "images off"\\u2014and what happens if the image links break!
- Emails Miss Out on Power of Plain Text
- Emails are Sent Inconsistently
- \\xa0Too Few Emails are Sent
- Unscubribe link\\xa0
- Email Messages Overlap One Another
- Sending too many emails - Sending emails for more than 3 months if not opened. This can cause some email providers to automatically send you to spam.
- Email List is Never Segmented
- Emails Don't Follow Customer Behavior
- Required Login to Unsubscribe
- Logo too big
- Being Boring
- Not sending any emails