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In this episode we talk about the enormous and growing popularity (in North America) of red blends.We discuss:

1. The stats on red blends in the US and their explosive growth, especially at the low end
2. The marketing gimmicks around the trends, including the fascinating names the large companies have come up with from "InspiRed" to "The Troublemaker."
3. The flavor profile of most blends and the differences between them and varietal wines.\\xa0
4. The benefits of blends and the names of some very famed blends.
5. The difference between "intentional blends" and "kitchen sink" blends. Along with the sweetness factor.
6. My opinion on the importance of back label copy to help explain the blend better
7. A run down of the potential winners and losers of the trend

Thanks for listening! Enjoy!

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