We learn from our guest today, Jennifer Zick, of Authentic Brand, a fractional CMO (Chief Marketing Officer) firm: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own. You can learn more about Jennifer and what her company does, as well as a lot of great blog content to help your business, at www.AuthenticBrand.com. Enjoy!