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In this episode of Willis Talks, I\'m joined by Matt Johnson. Matt is a freelance Social Media Marketing consultant, host of the \'My Journey\' podcast and co-organiser of \'Creative Point\' a series of network events targetted to creatives of all disciplines.

Matt discusses the importance of using social media in today\'s business environment and the opportunity that these platforms can bring. We also discuss the difference between building a personal brand and developing a business presence online, and why it\'s important to develop your own personal profile.

This episode was recorded at the Centre for Digital Innovation (C4DI) in Hull, which hosts a community of freelancers, businesses and experts across particularly the digital sector. Matt highlights the benefits of harnessing such a vast community and how you can navigate some of the creative hurdles or barriers that might prevent a business from embracing the power of social media.

You can find out more about Matt and his business The MJ Social at https://www.themattjohnson.co.uk/.

Enjoy!