The Highest Bidder is Not Always the Best Buyer
John Brown, Founder of BEI, sits down with Josh Curtis, Managing Director at Footprint Capital, to discuss the controlled auction process. Josh is an investment banker who has assisted many owners in finding the right buyer for the business. \n\nIn this podcast, Josh walks through the controlled auction process from start to finish. He discusses the different definitions of value amongst buyers vs. sellers, how to highlight the negative and the positive of the business on the market, and how he can help his clients find the best possible buyer. Josh notes that he does not just paint a rosy picture of his clients\u2019 businesses. He highlights the flaws that a company might have because you must be honest to be able to find the right buyer. He also mentions that sometimes the higher bidder might not always be the best successor for a business.