Find Your Niche Market of Clients
b'Most people want to work with other individuals who they trust have a wealth of industry experience. A long-time BEI Member and old friend of John Brown\\u2019s, Larry Linne, CEO and President for InCite Performance Group, joins us to discuss the advice he would give to other advisors. Larry shares why it\\u2019s important to find your niche market and only work with specific business owners and industries. \\n\\nLarry is a serial entrepreneur himself and planned his own exit through the BEI 7 Step Exit Planning Process. He discovered the need to support other business owners during his own transition and became a BEI Certified Exit Planner. He is also in the middle of writing two books on the planning process and explains what business owners need most is simply a guide. Larry and his consultants at InCite Performance Group are very heavily involved in every aspect of the business planning phases from executive development, business continuity, financial perpetuation strategy, etc. He has found so much success by finding his niche market and only working with particular industries. His clients want to work with him because he is more knowledgeable than an advisor that is willing to work with any business owner in any industry.'