Don't Judge A Book By Its Cover

Published: Dec. 7, 2020, 12:01 a.m.

You can’t tell what something is like just from looking at it. That’s the lesson that John Paul learned when he was written off at school, but despite the judgment, he’s since climbed to the top in business.   As he discusses in today’s show, we should never judge a book by its cover, especially in business, or the consequences could be disastrous…   KEY TAKEAWAYS   Failing to ask questions can cost you money. Looking at someone and assuming they are of a certain financial background is a sure-fire way to lose a sale. Customers talk! Remember that if you make a judgment on someone, and it causes offence, they’re likely to tell others, which will hurt your business in the long term.   BEST MOMENTS   ‘When it comes to business, we should never be quick to judge’ ‘I couldn’t have been more wrong – miles and miles away!’ ‘They had put a pound sign above her head’   ABOUT THE HOST   John Paul Reilly is dyslexic business man who left school just before his 16th birthday, barely able to read and write, to the point that at exam time one of the teachers had to read the questions out to him (and then write down his answers).   Written off, like most kids who struggled at school, and being told by his woodwork teacher he was “nothing, and would amount to nothing” he now runs a multi award-winning company in the construction industry .   A loud but shy person who knew he wanted to achieve great things with no clue what business he wanted to do but knew that’s what he wanted. With his first business started at age 14, to now, he has learned most things the hard way.   Now the owner of multiple business with one being multi award winning, John Paul has been in business over many years sharing what he has learned over this time mainly the hard way.   CONTACT METHOD   LinkedIn - https://www.linkedin.com/in/john-paul-reilly-29896556/?originalSubdomain=uk Facebook - https://www.linkedin.com/in/john-paul-reilly-29896556/?originalSubdomain=uk   See omnystudio.com/listener for privacy information.