Why everybody hates the National Trust
b'
Celia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications.
Key takeaways include:\\xa0
- Being a big name, a national institution, isn't all roses and rainbows: yes, the press might take your call but they love to take a big name down a peg. It's also harder to please a niche group than everyone.
- Keep a close eye on your key numbers: they will guide you when the news is bad or the critics won't shut up.\\xa0
- Not all bad publicity is as terrible as it feels at the time, it may articulate an important part of your story.
- Just because your job title doesn't change, doesn't mean you aren't growing and developing your skills.
- Relationships are key, whether that is building links with your colleagues or reaching out to the audience.
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
'