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To kick off series five, Alex Vail - Chief Executive at the Data Strategy Alliance, talks to Daisy about starting a new non-profit trade association to help businesses with digital transformation. Expect some sobering statistics on how (un)prepared many businesses are for big data as well as plenty of tips about how to manage major change programs.

Key takeaways include:\\xa0

• Data remains a massive challenge. It's a big technical challenge. It's a big hiring challenge. It's a big change challenge. It's a big comms challenge for your board, internal stakeholders, and probably your consumers.
• One way to deal with that is to get more comfortable with failure and plan how you will deal with it when it (inevitably) rears its head.
• The power of great trade associations to convene business and help them put aside competitive urges for the greater good.
• The importance, once again, of internal advocates and allies.

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639