The Trust Pickle
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What\\u2019s in this episode:
Remember that time when an advertiser asked you what your newsletter\\u2019s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad?
It\\u2019s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that\\u2019s looking for exposure to your audience and they\\u2019re focused on calculating clicks, may this episode serve as your reminder to remind them that people are not stats, no matter how much the world\\u2019s tried to convince us all that we are.
Folks + Things mentioned in this episode:
* that ad guy, Jeff
* The newsletter I reference \\u2013 subscribe here
Got Q\\u2019s? Jill\\u2019s Got A\\u2019s.
* Wanna get your Q\\u2019s A\\u2019d in a future episode?
* Perhaps you wanna sponsor an episode? (Hint, hint\\u2026)
Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.
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See you soon,
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com'