The Accessibility Argument
b'
What\\u2019s in this episode:
We\\u2019re told all the time to figure out our precise target market. To understand the patterns\\xa0of the people buying from us\\xa0\\u2013 from daily habits to average incomes to average heights to average ages.\\xa0
But what about how able our audience is?
This one\\u2019s all about inclusion. We\\u2019re gonna make sure that you\\u2019re addressing accessibility when you\\u2019re creating your marketing fodder.\\xa0That you\\u2019re addressing usability when you\\u2019re designing your websites. That you\\u2019re considering things you might never have noticed before\\u2026because it pays to pay attention.
Folks + things mentioned in this episode:
* microphones, for amplification
* how to add captions to your YouTube videos
* how to add captions to your Facebook videos
* Headliner, for creating videos with captions
* the Clips app for Apple users who create videos for Instagram
* the InShot app for Droid users who create videos for Instagram
* Renderforest, for adding captions to full videos
* Guidance on web accessibility and the ADA
* The Founding Moms, of course
Reviews! We love reviews.
A lovely person named Cathy left a new podcast review and we heart her for it.
\\u2b50\\u2b50\\u2b50\\u2b50\\u2b50? So grateful.
Got Q\\u2019s? Jill\\u2019s Got A\\u2019s.
* Wanna get your Q\\u2019s A\\u2019d in a future episode?
* Perhaps you wanna sponsor an episode?
Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.
Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.
See you soon,
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com'